In an unusual move, Miramax plans to re-release its underperforming "Confessions of a Dangerous Mind" Aug. 1. Distrib said it will try a new approach in marketing the quirky Chuck Barris biopic, with the campaign also serving to hype pic's mid-September bow on homevid.
Helmed by George Clooney and starring Sam Rockwell, "Confessions" rung up less than $16 million after unspooling in January. Underwhelming cume is even padded a bit, as it included substantial coin from sneak previews of "Chicago" that were added to "Confessions' " grosses in many markets.